Gish and Garbo – The Executive War on Stars – By Louise Brooks (Sight and Sound – January, 1959 – London, England)

Louise Brooks

Gish and Garbo – The Executive War on Stars

By Louise Brooks

Sight and Sound – January, 1959 – London, England

Hollywood and its stars are used to being written about, but it is not often that the stars themselves are prepared to discuss frankly the cinema as they see it. We here publish an extract from a book Louise Brooks is at present writing ” Women in Films”which promises to be a unique, intensely individual record of Hollywood thirty years ago.

Many of the films of Louise Brooks have disappeared from the screen, and Miss Brooks herself has been called the ‘lost starof the ‘twenties. After beginning her career as a dancer with Ruth St. Denis and Ted Shawn at the age of fifteen, she was working for Ziegfeld when she was signed up by Hollywood and within a few years was a top star. She made two films with Pabst, “Pandora’s Box” and “Diary of a Lost Girl,” and among her other notable pictures were Howard Hawks’ “A Girl in Every Port,” Genina’s “Prix de Beaute,” and “The Canary Murder Case.” Meanwhile Louise Brooks herself has never been forgotten ; and in Paris she has recently been attending a special series of her films mounted by the Cinematheque Francaise.

THERE was a time when I began work on this book [Women in Films] that I had a great deal to say about the failure of the most powerful stars in maintaining the qualities of their uniqueness which had first made them the idols of the public. I found a great deal to condemn in their lack of judgment in accepting poor pictures. In the spring of 1958, looking at Lillian Gish in One Romantic Night (The Swan), I could not understand how she could have gone back to Hollywood in 1929 to play that ghostly part in that foolish picture made where, two years before, her spirit had gone forever- “forgotten by the place where it grew.”

Lillian Gish Conrad Nagel 1930 Swan 2

But now, after deeper penetration into the picture executives’ aims ‘and methods, I can only wonder and rejoice at the power of personality, intellect and will that kept Lillian Gish a star for fifteen years. I can only be endlessly grateful that she was able to make so many marvellous pictures before the producers found the trick of curbing the stars and standardising their product according to their will and personal taste. And it was never their will, but the public’s which made them exploiters of great personalities and builders of enduring stars. It was never their taste, but that of certain writers and directors by which their product sometimes lost its passing value as entertainment and gained the enduring value of art. All the jumbled pieces of the picture puzzle began to fall in place one day while I was thinking about one of Hollywood’s foremost producers of the 1950’s, whom I used to know in New York when he worked in a department store. For that led me to the realization that as an actress I had been treated exactly as later I was treated as a salesgirl at the New York department store where I was accepted for work in 1946. They preferred young girls (I was 39) but otherwise I fitted nicely within the store’s policy. I got $30 a week. I was inexperienced and would not make too many sales. I would not stay too long. A few girls of exceptional ability there were who were allowed to stay, to build a following and collect a small percentage of their sales. But beyond this limited permission it was impossible for the selling of the merchandise ever to become dependent on the salesgirls. The customers were drawn by the name of the store and the merchandise. A great lot of dresses with mass appeal would be advertised with attractive snobbery in all the Sunday papers. On Monday they would sell themselves. At the end of the season, to clear the way for the new merchandise, old stuff was either reduced in price or sold as waste to anyone who could use it.

Movies in America - David Wark Griffith
Movies in America – David Wark Griffith

From this viewpoint, the successful leap of so many from the garment industry in New York to the picture industry in Hollywood was no longer remarkable. Except geographically, it never took place. The men from the garment district simply went on to run the studios, the theatres and the exchanges just as they had run the dress factories, the whole-sale houses and the department stores. They used the writers, directors and actors just as they had used the dress designers, tailors and sales people. And was it not reasonable to continue to love and exploit only what they possessed their names, their business and their product? What was more natural than to despise the old pictures that depressed the market? What was more sensible than ridding themselves of all but the negatives they were forced by law to keep in order to prove their property rights? Old pictures were bad pictures. Pictures were better than ever. An actor was only as good as his last picture. These three articles of faith were laid down by the producers and business conducted in a manner to prove them. As far as the public was concerned, it was an expensive grind of years – teaching it to sneer at old pictures. People were accustomed to seeing the same things over and over and loving them more and more – the same minstrel shows and vaudeville acts, the same Sothern and Marlowe in The Merchant of Venice. Why not the same Lon Chaney in The Hunchback of Notre Dame? the same Negri in Passion? As late as 1930, Photoplay magazine reported: “There was a deluge of ‘what-has-become-of’s’ this month. Fans would like to see some of the silent favourites – both stars and pictures – brought back.” But Hollywood feared and believed at once and without question. Even Charlie Chaplin believed, he whose supreme success depended chiefly on the continued showing of his old pictures. Among all the creative minds of the picture business, D. W. Griffith, alone, knew the lie. “The public isn’t fickle about its stars,” he said in 1926. “Stars do not slip quickly despite the theory to the contrary. You hear that so-and-so will die if he doesn’t get a good picture immediately. Consider how many weak pictures have been made by big favourites- who are still favourites.” But who cared what Griffith said? Like his plot of sin and punishment and violent sexual pleasure, he was dead. Late at night in the New York Paramount studio, I used to see him patrolling the dark sets of The Sorrows of Satan, like a man cut from a 1910 catalogue of Gentlemen’s Apparel.

The Movies Mr. Griffith and Me (03 1969) - Griffith demonstrating his rapport with animals — with D. W. Griffith.

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1925 was the year when two things happened which finally bound the producers together in a concerted war on the Star System. It was the terrible year when “the spoiled child of industry” suddenly found itself in subjection to Wall Street. Modestly declaring a hands-off policy, the bankers had been financing the producers in their effort to buy up the country’s 20,500 picture theatres and encouraging them to spend 250,000,000 a year on theatre construction. And now bankers were sitting in on board meetings and giving producers orders. Bankers, having penetrated the secrets of the picture corporations’ books and studio overhead, were sharing generously in the once private “golden harvest of the producers.” Finding that it wasn’t the name of a lion roaring on a title sheet, but the name of a star that drew that $750,000,000 gross at the box-office, bankers were objecting to the abuse of stars exemplified by Paramount’s ruthless blackballing of Valentino. (He got $2,000 for making The Sheik.) Naturally, the producers did not even consider giving upcutting salaries and firing stars in order to make up their losses and to refresh their prestige. It was simply a question of using a subtler technique to be confirmed by box-office failure. And marked first for destruction was Lillian Gish.

Irving G. Thalberg, Lillian Gish, Louis B. Mayer 1926
Irving G. Thalberg, Lillian Gish, Louis B. Mayer 1926

She was the obvious choice. Among all the detestable stars who stood between the movie moguls and the full realization of their greed and elf-aggrandisement, it was Lillian Gish who most painfully imposed her picture knowledge and business acumen upon the producers. She was a timely martyr also, being Hollywood’s radiant ymbol of purity standing in the light of the new sex star. Because it was all of the glorious year when Will Hays had killed censorship in all but five state. Of these, New York was the only one that mattered – meaning New York City where Mr. Hay had thoughtfully set up the National Board of Review, “opposed to legal censorship and in favour of the constructive method of selecting the better pictures,” which had already put a passing mark on the producers’ test runs with adult pictures of sexual realism. A Woman of Paris, Greed and The Salvation Hunters had all been tolerated by the public. It had accepted the new hero with the conscienceless sophitication of Adolphe Menjou and the unbridled manliness of John Gilbert, mounted on the beloved proposition that practically all women are whores anyhow. Everything was set for the box-office treasure where the producers’ heart lay, when they were pulled up with the realisation that they had no heroine with youth, beauty and personality enough to make free love sympathetic. To be beautifully handled, a female star’s picture still had to have a tag showing marriage. Mae Murray, fighting for her virtue against von Stroheim’s direction in The Merry Widow, had proved the impossibility of transmuting established stars into the new gold.

The worldly woman type, given a whirl with Edna Purviance, Florence Vidor and Aileen Pringle, was too remote and mature to intrigue the public. The passionate Negri, after being worked over by Paramount for three years, was dead at the box-office. And the producers were driving actresses out of their minds – draping Barbara LaMarr in nun’s veils to make her sympathetic and sticking a rose between the teeth of Hollywood’s most celebrated screen virgin, Lois Wilson, to make her sexy. And then in the early spring of 1925, Louis B. Mayer found her! Looking at Greta Garbo in Gosta Berling in Berlin, he knew as sure as he was alive that he had found a sexual symbol beyond his imagining. Here was a face as purely beautiful as Michelangelo’s Mary of the Pieta, yet glowing with passion. The suffering of her soul was such that the American public would forgive all thirty-nine of her affairs in The Torrent. At last – marriage – the obstacle standing between sex and pleasure could be done away with!

Greta Garbo 1

At last, an answer to young actresses who wanted to play good girls! Perfume the casting couch! Bring on the hair bleach, the eyebrow tweezers and the false eyelashes! As for the established women stars, it was only a question of a year or two until the powerful support of the studios would be withdrawn from all of them. The timely coincidence of talking pictures served as a plausible reason to the public for the disappearance of many favourites. But there wasn’t an actress in Hollywood who didn’t understand the true reason.

Greta Garbo.

From the moment The Torrent went into production, no actress was ever again to be quite happy in herself. The whole MGM studio, including Monta Bell, the director, watched the daily rushes with amazement as Garbo created out of the stalest, thinnest material the complex, enchanting shadow of a soul upon the screen. And it was such a gigantic shadow that people didn’t speak of it. At parties, two or three times a week, I would see Norma Shearer and Irving Thalberg, Hunt Stromberg, Paul Bern, Jack Conway and Clarence Brown, all of whom worked at MGM. By chance, if one of the men was so inhumane as to speak of a Garbo picture, one of the girls would say, “Yes, isn’t she divine? ” and hurry on to a less despairing subject.

Greta Garbo Queen Christina 1933

Lillian Gish

Another name never mentioned in endless shop talk was that of Lillian Gish. The guilty, incredible suspicion that MGM had put her under contract at a spectacular salary in order methodically to destroy her might not have been forced upon me had I not seen The Wind at the Dryden Theatre in Rochester’s Eastman House one night in 1956. I had never heard of it! And I could find no clue to its making. Gish’s clothes were charmingly contrived from all periods, from no period. Millers had been making those dancing slipper since 1915. Her hair was either piled up in a dateless fashion on top of her head or swirling round her throat and shoulders, more tormenting than the wind. Victor Seastrom [Sjostrom], in his direction shared her art of escaping time and place. They were meant for each other- Seastrom and Gish – like the perfume and the rose. After the picture, I could hardly wait to ask Jim Card when and where it was made. “In Hollywood in 1927 at MGM? Why, I was there then, working at Paramount! How come I never heard a word about The Wind?Determined to solve this mystery of obliteration, I went at once to the files of Photoplay magazine. Its editor, James Quirk, seems to have wept and raged, danced and exulted, with every heartbeat of the MGM executives. And I found that the last kindness Photoplay howed Lillian Gish, until after she left the MGM studio, appeared in a caption under her photograph in the October 1924 issue.

Romola was “one of the highly promising things of the new film season.” From then on, I pursued Quirk’s fascinating operations on Gish like Sherlock Holmes. Her unprecedented contract ($800,000 for six pictures in two years) was belatedly tossed off on a back page in June, 1925. In September, even before her first picture, La Boheme, had gone into production, Photoplay became unaccountably worked up in an editorial reading: “What does the future hold for Lillian Gish?

Lillian Gish – The Enigma of The Screen – article By James R. Quirk

Criticism has its fads and fancies and it has in the past few years become fashionable. to laud her as the Duse of the screen, yet, since she left Mr. Griffith’s studios, nothing has appeared which should give her artistic preference over other actresses who have earned high places. She has always played the frail girl caught in the cruel maelstrom of life, battling helplessly for her honour or her happiness. She has a philosophy of life which she adheres to with a deliberateness that amounts almost to a religion, reminding me of a girlish ‘Whistler’s mother’. While she may not be the intellectual personality some writers are so fond of seeing in her because of her serenity, she has a soundness of business judgment which has enabled her to capitalise her screen personality with one of the largest salaries . . . Wouldn’t it be interesting to see Gish play a Barbara LaMarr role, for Duse was a versatile actress, if ever there was one.”

With the release of La Boheme, in March 1926, Quirk himself put the question to his more than·2,000,000 readers in a long piece, ‘The Enigma of the Screen’. ” Lillian Gish has never become definitely established in a place of public favour . She achieves greatness of effect through a ingle phase of emotion; namely, hysteria . . . As a regular commercial routine star grinding on schedule with whatever material is at hand, her fate at the box-office would be as tragic as it invariably is on the screen. Witnesses of the playing of scenes in La Boheme felt this strongly. The acting methods of John Gilbert and Miss Gish are entirely different. He expressed the opinion that she was the great artist of the screen and that she knew more technically than anyone else. Yet plainly his work was suffering under that method.” D. W. Griffith was involved in an interview printed in December. “Asked about Miss Gish, in view of her more recent film roles, he countered, ‘Who is greater?’.” The June 1926 Brief Review of La Boheme read: “A simple love story wonderfully directed by King Vidor and acted with much skill by John Gilbert. Lillian Gish is also in the cast.”

In October The Scarlet Letter was reviewed with: “Lillian Gish wears the red letter of sin with her stock virginal sweetness.” The gossip pages were seeded with items like: “Who is your choice for Lorelei Lee in Gentlemen Prefer Blondes? Ours is Lillian Gish. But, failing to get Lillian, we suggest that Paramount borrow the services of Harry Langdon. In July, under a full page profile of Mae Murray, was tucked the line: “For here is a picture of Mae that makes her look just the way Lillian Gish would look if Lillian had IT.” In May, following a straightforward article by Peter B. Kyne about pictures being the reflection of the producers’ taste, not of the publics demand, the following paragraph was slapped on at the end: “Some months ago, Mr. Louis B. Mayer asked me to write a story to feature Miss Lillian Gish. I asked him what type of story he required for her and he said he didn’t know, but that it was certain she would have to suffer a lot. Alas, poor Louis! I know him well!”

Louis B Mayer, Norma Shearer and Irving Thalberg
Louis B Mayer, Norma Shearer and Irving Thalberg

Ramon Novarro - Greta Garbo - Mata Hari

In time I became such a good Quirk student that, after the completion of “The Temptress” when Garbo’s power and demands were beginning to tell on MGM, I predicted the beginning of her nasty publicity in the July 1926 issue. And sure enough, the first threat of the only thing Garbo feared – deportation- was conveyed to her in one of those “why don’t they go back where they came from” articles titled “The Foreign Legion in Hollywood.” Will Hays’ friends in the Department of Immigration were coming in handy for something besides getting the producers’ relations into the country.

Greta Garbo Ross Verlag Germany

Compared to Quirk’s finished mauling of Lillian Gish, MGM’s application of the dig-your-own-grave technique was a sloppy job which was not to achieve a slick finish till the time after the death of Irving Thalberg in 1936, when Mayer began restocking hi stables with actresses closer to his heart, working on that insoluble problem of how to make a box-office star without at the same time making her unattainable. Eased out with full approval, in the perfection of their beauty, art and popularity, were Jeannette MacDonald, Joan Crawford, Norma Shearer, and finally Garbo.

King Vidor Lillian Gish and filming team La Boheme
King Vidor Lillian Gish and filming team La Boheme

With Gish it was a question of how to get her to make a real stinker. Under her supervision, La Boheme and The Scarlet Letter were fine pictures. So while she was called away to bring her sick mother home from London, the studio carefully framed a picture postcard called Annie Laurie which she returned to find all ready to shoot – sets, costumes and Norman Kerry.

Back in charge she next made The Wind, which was so loaded with sex and violence that MGM held up its release until the first Academy Award had been safely dealt to· Janet Gaynor. And then Gish’s strength failed and she accepted a dreary studio property, The Enemy. She could go now, MGM said, she needn’t make the sixth picture. At last Quirk was able to set her up as an example and a warning to any actress who might presume beyond sex and beauty. MGM had let her go because she got 8,000 a week! And, he developed, without a blush, all the pictures made on her say-so were box-office failures.

Stigmatised, a grasping silly sexless antique, at the age of 31, the great Lillian Gish left Hollywood forever, without a head turned to mark her departure. “A shadow’s shadow – a world of shadows.”

THE SCARLET LETTER, Lillian Gish (hands clasped front left), Victor Sjostrom (aka Victor Seastrom) (hand in pocket front right) with the crew on-set, 1926
THE SCARLET LETTER, Lillian Gish (hands clasped front left), Victor Sjostrom (aka Victor Seastrom) (hand in pocket front right) with the crew on-set, 1926

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There is something fateful now in remembering that after Gish ran Costa Berling to look at Lars Hansen for The Scarlet Letter, she said that she had faith in Mayer because he had brought over Greta Garbo. Not possibly could she have guessed that this event would make Gish roles obsolete as fast as the studio could clean up her contract. Even less could she have guessed that uprooting her as a chaste reproach in the new paradise of sex films would become less imperative than getting her out of Garbo’s meditative sight. Before The Torrent started, while the studio kept Garbo hanging around the lot (we’re paying you, aren’t we?) making publicity stills, she was able to observe Gish at work on La Boheme. Watching the only American star whose integrity, dedication and will brought her work up to the standards of order and excellence she had learned in Europe, Garbo saw that the helpless actress being churned in a clabber of expedience, irresolution, unpredictable hours and horseplay was not necessarily the law of American film production.

Greta Garbo Anna Karenina

The May, 1926, Photoplay quoted Garbo as saying “I will be glad when I am a ‘beeg’ star like Lillian Gish. Then I will not need publicity and to have ‘peectures’ taken shaking hands with a prize fighter.” But no amount of the studio’s calculated ‘dumb Swede’ publicity could alter the fact that Garbo could read the box-office figures in Variety and get exactly the same answers Louis B. Mayer got. La Boheme and The Torrent opened the same week in February, 1926, on Broadway. La Boheme, a great story with a great director, King Vidor, and two great stars, Lillian Gish and John Gilbert, did average business at the Embassy Theatre. Lillian Gish got $400,000 a year. The Torrent, a senseless story with a fair director and Ricardo Cortez, a comic Valentino-type leading man, and an unknown actress, Garbo, did top business at the Capitol Theatre. Garbo got 16,000 a year.

Greta Garbo and John Gilbert

After The Temptress, when Garbo said, “I do not want to be a silly temptress. I cannot see any sense in getting dressed up and doing nothing but tempting men in pictures,” Quirk was compelled to write in his December editorial: “When you learn to speak English, gal, inquire how many beautiful and clever girls have been absolutely ruined by playing good women without ever a chance to show how bad they could be. Some actresses would give a year’s salary if they could once be permitted to play a hell-raising, double-crossing censor-teaser for six reels. There are exceptions, of course. Lillian Gish continues to demonstrate that virtue can be its own reward to the tune of eight thousand bucks a week. Nevertheless, Anna Karenina, which had been announced in November as going into production with Lillian Gish, became Love with Greta Garbo. Love was Garbo’s first picture after signing a new MGM contract in May, 1927. After the long hold-out off salary, her business triumph over the studio was collecting with stunning impact on seven months of nation-wide publicity. The studio had not reckoned on defeat and its consequences. And the victory of one friendless girl in an alien land over the best brains of a great corporation had rocked all Hollywood. In the fury of the battle, Quirk had laid it on the line for Garbo in the April, 1927, Photoplay: “Metro is said to have told Garbo that, unless she signs, she will be deported at the end of her passport time limit, in June.” The revelation of this pressure was later masked by the invention of the “I ‘tank’ I go home” gag. Because, if Garbo had really wanted to go home, she would have gotten her 7,500 a week – and double. But she dared not risk even a scheming departure. For two years she had worked at MGM in that climate of worship and service which had secured the purity of her art. And, as well as she knew that she was Queen of all movie stars then and forever – she knew that to leave her kingdom was to become a wandering tarnished star like all the rest.

Louis B. Mayer MGM 1944 WM
Louis B. Mayer MGM 1944 WM

How well she knew her genius was revealed to me when I met her one Sunday in the summer of 1928 at the house of the writer Benjamin Glazer. His wife, Alice, was a witty, outrageous woman perfectly suited to Garbo’s shyness and my sulky discontent. Apart from the other guests clattering through lunch in the patio, Garbo and I sat with Alice drinking coffee in a little breakfast room. The subject of the conversation, of course, was Alice’s and therefore personal. I had divorced Eddie Sutherland in June, and while Alice poked into my private life with ribald questions and the worst possible assumptions, Garbo and I sat laughing and looking at each other. And it was then in that free and happy moment that Garbo seemed to condense, as it were, into a crystal of gracious joy in herself. Remembering the distillation of the whole of her beauty and art in that lovely moment, makes me wonder at the meanness of the human mind which still believes the most obviously ridiculous of all Garbo myths. Photoplay gave it birth in the same April article that carried the deportation threat. “Metro wanted Stiller, and Miss Garbo, his find, was signed reluctantly at a sliding scale of 400, 600 an $750 a week for three years, more to please him than anything else.” Metro wanted Stiller? He never made a single picture there. Knowing his temper, the studio let him play interpreter and assistant director for his find until, engulfed with rage, he settled his contract and fled. Mayer wanted to please Stiller? They hated each other from the day they met – Stiller because he knew Mayer viewed his work with indifference, Mayer because of the coarse indignities Stiller inflicted upon his majesty. As for Garbo’s salary; in 1925, any time an untried actress got more than $300 a week the studio was really yearning for her. And nobody seems to remember how, after her arrival, Mayer kept Garbo in isolation in New York for three months trying unsuccessfully to force her to substitute a new contract for the Berlin agreement which would not hold up in American courts.

Lillian Gish and Greta Garbo - on set for The Wind
Lillian Gish and Greta Garbo – on set for The Wind

Sixteen years were to pass between the public execution of Lillian Gish and the bloodless exile of Greta Garbo. Hollywood producers were left with their babes and a backwash of old men stars, watching the lights go out in one picture house after another across the country.

Sight and Sound (1959-01)(BFI)(GB)-19

Sight and Sound (1959-01)(BFI)(GB) Burton - Bloom

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